Hello, I'm Carolina

Web Designer Transitioning to Data Analysis | Visual Storyteller | Passionate About Patterns in Design, Data & Beyond

Blog

Latest Articles

Here you can find the latest articles.

About Me

Who am I

I am a web and graphic designer building a focused skill set in data analysis. My goal is to merge my extensive experience in visual storytelling and client-focused problem-solving with new technical skills in data tools to help businesses make informed, data-driven decisions.

I am currently upskilling through dedicated courses in data analytics (Cisco) and actively building my proficiency in:

  • Excel for data manipulation and analysis.

  • SQL for database querying.

  • Tableau & Power BI for data visualization (Currently learning the basics).

My background is my advantage: I don’t just see numbers; I see the story they tell and how to present it clearly. Years of managing client projects and creating visual content have taught me how to translate complex ideas into intuitive formats.

I am actively working on personal data projects to apply my learning and build a strong portfolio. I am seeking an entry-level opportunity where I can contribute my unique perspective and grow into a skilled data analyst.

About Me

My Skills

Data Analysis (Currently Learning & Applying)

  • Data Analysis: Excel

  • Databases: SQL (Fundamentals)

  • Data Visualization: Tableau (Basics), Power BI (Basics)

Core Design & Technical Skills (Proficient)

  • Web Development: WordPress, WooCommerce, HTML, CSS

  • Graphic Design: Adobe Photoshop, Illustrator

  • Content Creation: Social Media Graphics, Video Editing 

Professional Skills (Expert)

  • Client & Project Management

  • Visual Storytelling

  • Problem-Solving

  • Attention to Detail

Portfolio

My Projects

Those are my latest projects.

Career

My Experience

A timeline of my career path and key roles.

2025

Freelance Web Designer & Data Analysis Student

• Web Design: Occasional client projects (WordPress, branding).
• Data Analysis: Actively building skills through courses and portfolio projects.
• Transition Focus: Shifting focus toward data visualization, Excel/SQL, and analytical storytelling.

2015 to present

Social Media Manager & Content Designer - Cuatro Lunas

• Managed Instagram, YouTube, and website content for a personal brand offering holistic services.
• Designed recurring graphics, edited videos, scheduled posts, and responded to audience engagement.
• Maintained regular publishing calendars and repeated workflows for content consistency.

2010 to present

Freelance Web & Digital Solutions Consultant - Arlain.net

• Provided scalable digital solutions for small businesses and agencies.
• Organized content and improved workflows through systemized processes and templates.
• Delivered consistent and repeated design structures, leveraging logic and usability principles.

Let's work together!

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